The impact of quality management( soft and hard Aspect) in determining innovation performance by Mediate Role of Technological capability innovation and proactive behaviour, Case Study: knowledgebase firms

Research conducted has shown different results from the relationship between aspects of quality management and innovation performance. Most researches confirm the direct relationship between quality management and organizational innovation performance, but the effective aspects of quality management have not been thoroughly investigated, so the present study Was considered clarifies the aspects of quality management and their impact on organizational innovation performance. The purpose of this study was to investigate the impact of soft and hard aspects of quality management on innovation performance by mediating the role of employees' proactive behavior and technological innovation capability. The data of this study were collected from Iranian knowledge-based companies active in the field of laboratory equipment and materials. We tested the assumptions using structural equation modeling methodology and SmartPLS software.The results of this study showed that soft quality management mediated by innovation capability and proactive behavior of employees had significant effect on innovation performance and hard quality management had significant effect on innovation capability.Also innovation capability has a significant impact on the innovation performance of the organization.