Explaining the Role of Dimensions of Using Social Media on Employee Performance with Emphasis on the Role of Social Capital (Case Study: Kermanshah Private Banks)

The purpose of this study was to investigate the effect of using social networking dimensions on employees' job performance with emphasis on the mediating role of social capital. The research method is descriptive-survey and correlational and in terms of purpose. The statistical population of this study is staff of private banks in Kermanshah which 327 personel were selected by stratified random sampling method through Cochran formula.The data collection tool was a standard questionnaire and the data were analyzed using Amos structural equation modeling software. The results showed that dimensions of social network use such as social network use, enjoyment use, and cognitive use had a positive and significant effect on social capital. In addition, social capital has a positive and significant effect on performance improvement (job innovation and job burnout reduction). Bank managers are advised to provide the basis for the application and development of the use of social networks in the organization between employees and with customers and other stakeholders that interactions and cooperation between individuals will increase and the performance of organizations and employees will improve