Explanation and Prioritization of Mass Media Factors Affecting Political Culture Development of Championship Sport

This study aimed at identifying and prioritizing mass media factors in political culture development of championship sport from the viewpoints of sport management and media professors, media reporters and athletes. A sample of 125 media and sport management professors, media reporters and national and provincial champions were selected in 2018 by purposive sampling method. A researcher-made questionnaire was used to collect data; the validity was confirmed by media and physical education professors. Reliability was also calculated by Cronbach's alpha coefficient (α=0.91). The data were analyzed by structural equation modeling, exploratory factor analysis and confirmatory factor analysis of first and second order. The results indicated that three factors related to mass media were cultural, educational and advertising. Meanwhile, items of long-term and strategic thinking, avoidance of daily routine in sport planning, encouraging sponsors to support championship sport and professional qualification of sport media critics occupied the first places in cultural, educational and advertising factors respectively. Based on these findings, mass media should be considered as an important factor in political culture development in championship sport. Furthermore, political culture of championship sport is developed through comprehensive collaboration of scientific, media and sport (championship sport) societies.