Sociological analysis of the role of income generation in the sport industry of Iran

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

Any amateur and professional sports activities that increase the value added of goods and sports services. The purpose of this research is to analyze sociological analysis of income generation in Iran's sports industry. The research method is in fact a strategy that incorporates the philosophical presuppositions of the research design as well as how data is collected. A mixed approach involving quantitative and qualitative methods was used. After confirming the formal validity and content of the questionnaire, 239 eligible candidates were included. In exploratory factor analysis, for analyzing the 50 questions in the original questionnaire, the analysis of the main elements with vertical rotation and the varimax technique was used and the reliability index based on the Cronbach's alpha coefficient KMO is equal to 809/0, so the index is close to one. Samples selected for analysis are sufficient. Bartlett test is significant at the level of 001/0. This indicates that the correlation matrix is suitable for data factor analysis. In the present study, by removing items with a factor load of less than 0.5, 41 items were obtained and 9 items were deleted. These 9 factors account for 63.338% of the variance of the key factors in the success of the sports industry, which is an acceptable amount. Model review is in the state of significant coefficients. At the error level of 0.05 and the two-way test (normal default), the critical values of the numbers are 1.96 and 1.96.

Language:
Persian
Published:
Journal of Strategic Management Studies, Volume:10 Issue: 40, 2021
Pages:
7 to 32
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