The effect of factors affecting the brand in the construction industry using a dynamic system (Case study of Tehran)

Housing, which is one of the most important issues in the country's economy, is currently experiencing a long recession due to lack of institutional structure and lack of proper policy; Therefore, the policy of this industry can be revived by policy making and creating a suitable structure in this field. The development of brand management can be a suitable solution in this field and a guarantee for the prosperity of the construction industry; In other words, brand management, in addition to attracting consumers, can lead to a sense of loyalty of the audience, which is the result of repeated purchase and offer of the brand to others by a loyal customer. After identifying the main and sub-variables that were correlated with each other, the causal loop and formulation in Wensim software were constructed, which resulted in the development of a dynamic model of brand management? According to the model, diagrams were obtained, each of which can be effective in developing brand management for the country. In this study, different results and scenarios were obtained regarding the effects of each variable on the development of brand management. Based on the obtained scenarios, suggestions were made to increase the level of sales; Among them, we can mention the effectiveness of architecture in purchasing, the favorable effect of location, the effects of building prices and the rate of change and the life of companies in Iran.