Designing a Marketing Model for Participatory Facilities in Islamic Banking

At present, the real participation of customers in the profit and loss of banking products and services is seen in the theoretical banking structure of our country. But in practice this is not the case and customers only receive profit-sharing services from this huge financial network. Therefore, we decided to design a marketing model for familiarity and awareness and attracting participatory facilities in the country's banking and, for example, in Bank Saderat Iran.

The statistical population of this study includes a number of experts and executors of Islamic banking in the country who are also experts in marketing.

Based on the obtained results, the marketing of organizational participatory facilities in the form of twelve main categories were extracted in accordance with the data processing theory of the foundation. In-house, service quality, price mix, mix of people, mix of product, mix of promotion, mix of process, research and development, customer-related factors, anonymity as well as marketing philosophy were extracted as main as well as sub-categories. In the quantitative part of the research, the model obtained from the qualitative part was examined and fitted.