Analysis of Veterans' Sport in Mazandaran Province by SWOT with Emphasis on Information and Communication Technology

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
The aim of this study was to compile strategic planning for veterans of Mazandaran province with emphasis on information and communication technology. The research method was descriptive-survey. The statistical population of the study included all managers and deputies of the Foundation of Martyrs and Veterans Affairs of Mazandaran province and all of the 21 suburbs of Mazandaran province including 58 people who were involved in the planning of veterans' sports in Mazandaran province. Data were analyzed using descriptive statistics and Friedman test. The findings showed that there were 17 strength points, 25 weakness points, 13 opportunities, and 19 threats in the field of veterans sport in Mazandaran province; after analyzing points in SWOT matrix, it was determined that the strategic position of veterans of Mazandaran province is in WT region, and based on the strategic analyses, the important strategic plans were programmed for developing veterans’ sports in this province. According to the results of this study, it could be concluded that the most important strategy for developing veterans' sports in Mazandaran province with an emphasis on information and communication technology are: developing strategic plan and continuous monitoring and evaluation of educational and sports programs and least significant strategies are activating the marketing sector and attracting financial resources in support of activities of the Veterans Foundation
Language:
Persian
Published:
Communication Management in Sports Media, Volume:7 Issue: 27, 2020
Pages:
55 to 68
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