Unusual shopping behavior in the early stages of Covid-19 epidemic with response, stimulus and organism approach

The aim of this study was unusual buying behavior in the early stages of Covid-19 epidemic with a stimulus-organism approach. This research was a descriptive survey in terms of applied purpose and method. The statistical population of the study included all students of Qom Islamic Azad University (15238 people) in 1399. According to Cochran's formula, the required number of samples was estimated at 375 people. For sampling, stratified sampling method has been used. The data collection tool was the Lato et al. (2020) questionnaire, which consisted of 31 questions. The results of the research using Smart PLS software show that exposure to online information sources has a positive effect on information overload, cybercanderia and the intensity of the person's imagination. has it. The intensity of one's perception has a positive effect on one's intention to isolate oneself and one's intention to buy unusual. Cybercandria has a positive effect on one's intention to isolate oneself and one's intention to buy unusual. The effectiveness of isolation itself has a negative effect on the intention to isolate oneself and the intention to make unusual purchases.