The Influential Factors in Experience-Based Tourism in Nomadic Areas (Case Study: Qashqai Tribes)

This study aims to analyze the factors affecting experience-based tourism in nomadic areas (case study: Qashqai tribes). The population of the study includes domestic and foreign tourists that visited the study areas between March and July 2018. Using the Morgan table, a sample size of 400 was selected from which 384 correct questionnaires were extracted. This applied study was done by descriptive-analytical method using open interview and a researcher-made questionnaire. The validity of the tools was confirmed by 15 experts (academics and industry practitioners). The impact of tangible cultural and intangible cultural factors, perceived quality, and perceived sense of the place on the perceived experience of the nomadic tourists was analyzed. The variance analysis and the influential coefficient of independent factors were used for scientific inferences using the confirmatory factor analysis in the form of structural equation modeling (SEM) in the PLS environment. The results showed that the cultural tangible factor with influx coefficient of 0.33 and the factor of perception of the sense of place with influx coefficient of 0.29 were the most influential factors on the perceived experience of the tourists visiting nomadic areas. Furthermore, the variance analysis of the factors on the perceptual experience is equal to 34%.