Identification and ranking of collaborative entrepreneurship mechanisms as a type of corporate entrepreneurship using hybrid method (fuzzy Shannon entropy and fuzzy ARAS)

Today, startups are the main source of innovation in the world and play a key role in the innovation process and have become one of the main tools for corporation and organizations to achieve corporate innovation and organizational growth and development. The purpose of this study is to identify and rank the mechanisms of collaboration between corporation and startups in order to achieve innovation and strategic renewal through the expansion and generalization of corporate venturing mechanisms. Research

The research is quantitative in the form of triangular fuzzy numbers in terms of data collection. Therefore, in terms of research philosophy, it is in the category of positivism paradigm and the orientation of research is applied and developmental, and the strategy used is multi-criteria decision making. The community of all experts was familiar with the subject and sampling was purposefully selected from the community. In order to analyze the collected data, method have been used the multi-criteria decision making(fuzzy Shannon entropy and fuzzy ARAS).

The results showed that 11 mechanisms of corporate venturing collaboration can be considered as mechanisms of innovation and renewal activities in the organization, with the difference that their effectiveness is different in each dimension. And if the corpoarte accelerator mechanism is used as a tool to collaborate with startups, all three dimensions of corporate entrepreneurship will be realized.