Designing A Model to Investigate the Relationship among Organizational Capabilities, Competitive Advantage and New Product Performance: The Case of Food Corporations in Mashhad
All thriving organizations constantly strive to raise their performance standards. What may enhance any company’s competitive advantage is a set of capabilities including marketing, innovation and research and development capabilities. The present inquiry was an attempt to design a model to scrutinize the extent to which organizational capabilities, competitive advantage and new product performance may correlate. To this end, a questionnaire was distributed among 105 managers of food companies in Mashhad, Iran, and the collected data were analyzed via AMOS and SPSS softwares. The research findings indicated a significant relationship between organizational capabilities, including marketing capability, innovation capability, research and development capability, and competitive advantage components of product and product delivery speed. A significant relationship was also found between competitive advantage indicators like financial and consumer-oriented performances and components of product performance.
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.