Effective Factors in attracting tourists to rural destinations

Located in a natural environment and lifestyle of rural villages tourism opportunities in rural areas creates indoor and outdoor promenades (Taj, 1381:23). Thus the village territory offered a variety of activities and attractions (Javan, 1385). These natural and cultural resources and historical attractions to be considered as powerful incentive to visit rural areas and valuable tourist destinations. The present study aims to identify priority factors affecting rural destinations attract tourists to the Damavand county in Tehran province has 39 villages of more than 100 people were. To analyses the data both descriptive and inferential statistics were used. 6 villages as the sample size was calculated using the formula Cochrane. The selection of villages were through randomly action equity interval method and considering unlimited number of tourists visiting the villages and so 350 people were questioning. The results of hypothesis testing using t-test showed that there is a Significant relationship between four variables (second home ownership Or stay in - Ease of access and quality of facilities path- Attractions and natural resources and Attractions and historical- cultural resources) and tourists attraction to the villages .