The Drivers of Sustainable Development Tourism in Iran with Emphasis on Globalization

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

Globalization and its relationship with tourism is a phenomenon that has received much attention especially in scientific meetings related to tourism. Although this phenomenon has existed in past, in this era it has changed a lot because of rapid changes in communication technologies. The main purpose of this research is to detect priorities of key Drivers of tourists in Iran in globalization and sustainable development. Research method is quality/quantity in type of combination. For collecting data experts question forms through structural interviews was applied and with the snowball method, specimen volume was determined as 45 people.  The period of collecting data is from June to November of 2019 and for analyzing them future researching method was applied using Mic Mac software. Results show that the key priorities are: 1- Technological 2- Economical and 3- Political aspects which respectively are the main sustainable tourism development Drivers in Iran with emphasis on globalization. Results show that globalization has a positive and meaningful relationship with tourism and The extent of these effects in line with the dimensions of sustainable development (political, cultural, economic, ecological, technological) is effective in shaping tourist behavior.

Language:
Persian
Published:
Tourism of Culture Journal, Volume:2 Issue: 4, 2021
Pages:
31 to 42
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