The relationship of virtual social networks and consumerism with students clothes style:(Case Study: High School girl Students in Mahshar City)

Consumerism is a feature of western lifestyles that has emerged since the industrial revolution. Consumerism has become a global phenomenon under the influence of the process of globalization and the global media. On the other hand, considering that the concern of higab and covering is inherent and is emphasized in all divine religions, especially islam, and in fact it is considered a divine command, it can be seen that in the society, some girls do not observe the appropriate dress of the society, which is related to the entry into the modern era and easy and universal access to new communication technologies. Therefore, the main purpose of this article is to investigate the relationship between virtual social networks and consumerism with the clothing style of female students in the statistical population. This research is a quantitative and survey type and a questionnaire technique has been used to collect deta. The statistical society of the study includes all female high school students in public and non-public schools in mahshahr. Through the Cochran sampling formula, 400 people were determined as the sample size. They were randomly selected and examined using the stratified method according to the volume. Overall, the results of statistical activity, using pearson correlation coefficient, the significant relationship between the variables of duration of use virtual networks, the use of virtual networks, the use of virtual networks and consumerism with the style of coverage has been confirmed. Also, the results of stepwise regression analysis show the effect of the consumerism variable with 0/316% as the only accepted variable and affect the coverage style.