The Study of Relationship between Communication Technology and Consumerism(Case Study: Staff of Arak Medical Science University)

Today, along with the growth and development of information and communication technologies, consumerism is introduced as a special style and context of life and the consumption of special and unnecessary goods is promoted in society, which ultimately leads to an upward trend in consumer behaviors and The culture of consumerism is spreading. In this regard, the purpose of this study was to investigate the relationship between information and communication technologies and consumerism.  In this research, the theories of Simmel, Bourdieu, Veblen and Giddens have been used as a theoretical framework. The study method for data collection is survey. The statistical population consisted of all the staff of Arak University of Medical Sciences, numbering 450 people, who were interviewed by a researcher-made questionnaire using a researcher-made questionnaire. The obtained reliability coefficient for all variables is higher than 0.7 and is statistically confirmed. According to the descriptive findings, the average result for the variable of information and communication technology use is 40.16 and for the consumerism variable are 50.32. The results of correlation test showed that the linear relationship between the variables of information technologies and communication with consumerism with a significance level of less than 0.05 and with 99% confidence was statistically significant. Also, the results of regression analysis indicate that the variables of Internet usage (with beta coefficient of 0.158), mobile phone usage (with beta coefficient of 0.390), TV network usage (with beta coefficient of 0.298 and age (with beta coefficient of -1/130), respectively, had the greatest effect on the dependent variable. The variables of internet usage, mobile usage, TV usage and age have been able to explain 22% of the changes in consumerism.