Evaluating Factors Affecting the Adoption of Web 2.0 from the Perspective of Isfahan High School Teachers based on Technology Acceptance Model 3

Nowadays students, as digital natives, are attending social networks, social sites, blogging and doing other activities of Web 2.0, while it seems teachers, as digital immigrants, are less likely to use this technology than students. Given the apparent gap between digital natives and immigrants, and the undeniable benefits of using these tools to teach or assist teaching that leads to collaboration, knowledge sharing and knowledge and data transfer, it is necessary to detect factors affecting the acceptance and usage of this technology by teachers, and then policy making in the field of education to be done properly by the authorities, based on these factors. Thus, this research has used the technology acceptance theory 3, which was introduced in 2008 in connection with the information technology to address these factors. This has been carried out through a descriptive study, and the data has been collected by a questionnaire on the sample of 340 high school teachers in Isfahan. Analysis of hypothesis has been done by structural equation modeling and path analysis methods using LISREL software. The results of this research showed convenient and perceived ease of use, has the most influence on the adoption of Web 2.0 technologies by teachers. Peer support, organizational support and computer self-efficacy positively and computer anxiety negatively are factors that affect ease of use.