Modeling Attitudinal and Behavioral Mediators in The Impact of Opportunistic Behaviors on Financial and Non-Financial Performance (Case Study: Varanger Digital Business)

In highly competitive and dynamic environment that digital businesses face, performance enhancement recquires trust development in businesses relationships to establish and maintain collaboration. This study investigates the effect of opportunistic behaviors on financial and non-economic performance and examines the mediating role of interpersonal and inter-organizational trust, commitment and investment in specific relationships. The research is applied in terms of purpose and descriptive-correlational in terms of data collection. The statistical population of the study is the businesses that use Varanger software. 384 employees of these businesses were considered as a statistical sample. The data collection tool was a questionnaire and the data collected with the questionnaire were analyzed using structural equation technique. Emos software was used to analyze the data. The results of the study hypotheses showed that interpersonal and inter-organizational trust in business relationships has a positive and significant effect on non-financial performance; Thus, striving to build trust can provide a solid foundation for building lasting relationships and collaborations with stakeholders.