Investigating the effect of perceived quality, brand attachment and customer trust on customer loyalty

The purpose of this study is to identify the impact of perceived quality, brand commitment and customer trust on customer loyalty to environmentally friendly products. The approach of the present study is quantitative. This research is based on the purpose of the applied type and in terms of nature of the descriptive-correlation type. In order to collect information in this research, the field method which includes interviews and questionnaires and a library including books, dissertations, articles, etc. have been used. Basic information was also collected through a questionnaire. The statistical population is all customers of organic products in Tehran, the volume of which is unlimited. The sample size was estimated to be 384 people using Cochran's formula which was selected by random sampling method from customers of organic products in Tehran. The analysis of research hypotheses was performed by SPSS19 and LISREL 8.54 software. All research hypotheses show that perceived quality affects customer loyalty, perceived quality affects brand attachment, brand attachment affects customer loyalty and customer trust affects customer loyalty, but perceived quality does not affect customer trust