Identifying and prioritizing the individual components of female entrepreneur nurses in medical tourism using the structural modeling (ISM) method

Tourism is one of the most dynamic growing industries in the world. Tourism is done with different purposes such as visiting natural attractions, historical attractions as well as gaining physical and mental health, and in the meantime, health tourism is done with the aim of improving physical health and restoring mental health. Since a large part of the human resources active in the field of health tourism are female nurses, so the entrepreneurship of this segment of society is of particular importance, so that today one of the important indicators to evaluate and measure the development and progress of the sector Health tourism in each country is the level of participation of creative female nurses in providing appropriate medical services to sick tourists and seeking health before and after receiving medical services in the tourist destination. Therefore, in this study, identification and prioritization analysis of identification and prioritization of individual components of female entrepreneurial nurses in medical tourism has been performed using interpretive structural modeling (ISM) technique. Findings indicate that the components of motivation, creativity, self-confidence, bargaining power and job skills are among the most important and prominent individual components of female nurses in the field of entrepreneurship in medical tourism.