Pathology of Factors that Affecting on Attitude of Individuals to Online Betting in Sports and the Presentation of a Strategy

The increasing spread of betting on the Internet and the creation of many individual and social problems have caused concerns in the community for people involved in this factor. Therefore, the purpose of this study was to study the factors affecting the tendency of people to bet online in sports and provide a solution. The method of the present study was applied in terms of type, correlation and purpose, and in the qualitative method of interview with open coding method and in quantitative method by questionnaire. The statistical population of the qualitative section was 12 elites by snowball method and 367 people in the quantitative method. According to Cochran's formula, the number of statistical samples included 188 relevant specialists and experts in the field of religious, social, sports and economics in 2019. Also, the sampling method was simple random field and field sampling. In this study, a researcher-made questionnaire (sports betting) was used to evaluate the variables and its content and face validity were confirmed by 12 elites and its reliability was obtained by using Cronbach's alpha test of 0.83. SPSS software and structural equation modeling in PLS software were used for data analysis.

The results showed that according to t values ​​greater than 1.96, the most important components in the tendency of people to bet online were economic need with a correlation of 0.85 and the impact of environment and society with a correlation of 0.82. Also, more monitoring of Internet sites with 0.82 correlation was identified as the most important factor. According to the research results, economic needs and environmental impacts are the most important factors in the intellectual orientation of young people towards generating income through betting sites, and the weakness of the country regarding these sites is low monitoring.