Analyze the application of image to better convey science and technology news to audiences (Case Study: FARS, ISNA & MEHR News Agencies)

This is a descriptive-analytical research seeks to answer that question "How do news agencies in their science and technology pages’ use image messaging to better convey the message to their audiences?". Qualitative method of "compound-based interpretation" and "quantitative content analysis" have been used for conducting the research. The statistical population of the study is the science and technology news of the official news agencies of the country that by purposeful sampling method, the news of spring 1398 in FARS, ISNA and MEHR news agencies was selected as the sampling frame. From the sampling frame and using simple random sampling, a statistical week was selected and the images of each news item as a unit of observation and analysis were studied. According to the results, ISNA has used Visual messages to better convey its message to its audiences and Fars and MEHR are next in line. Research shows low utilization of Visual messages capacity in news science and technology news agencies and in less than half of this news, the good use of video messaging has become attractive, presentation of news information, and the easy-to-read scientific news. Use the most of proprietary images with relevant news elements and values, describing images and referring to them in the text, using visual messages in multiple frames and not using archival images unrelated to the main topic of the news, the most important suggestions to News agencies are making better use of visual messaging to attract, simplify, and make science news accessible to audiences.