Developing a Sport Clubs Financing Model with a Analysis Hierarchical Process (AHP)

The growing tendency of the community to exercise and the need to consume sporting goods and services has made the sports industry experience a significant income-generating trend and play a significant role in the economy of any country Therefore, developing a model for financing sports clubs in Iran is very important. As a result, this study seeks to provide a model for funding sports clubs through an analysis hierarchical process. In this study, six criteria are media (including 6 sub-criteria), tournament revenues (including 6 sub-criteria), business revenues (including 12 sub-criteria), financial support and state aid (including 5 sub-criteria), infrastructure (including 5 sub-criteria). The monetary and financial markets (including 5 sub-criteria) have been selected for the final analysis by reviewing the research literature. The results showed that among the overall criteria for the pattern of financing a sports club, the media criterion with a weight of 0.33 was the most important. In other words, media revenues are considered the most important criterion in the finance model. The results also showed that the monetary and financial markets are of the lowest importance of the overall criteria of the financing model. In addition, the results showed that among the criteria mentioned above, having a dedicated stadium and membership fee and forming a fan club were the least important with a significance level of 0.43 and 0.02, respectively.