Modeling Farmers' Behavior in Optimal Management of Agricultural Water Consumption Based on Smart Climate Agriculture in Pakdasht County: Application of Planned Behavior Theory

Farmers considered as a main factor in managing agricultural water consumption. Behavioral theories look for the causes of improper use of agricultural water in the behavior of farmers and state that human intention to consume water determines behavior. Therefore, the aim of this study was to model the behavior of farmers in the optimal management of agricultural water consumption based on smart climate agriculture using the theory of programmed behavior. The research method was survey. The statistical population was 322 greenhouse owners in Pakdasht County that 51 people selected as the sample size through Cochran's formula. In the field stage, a questionnaire used as the main research tool. Face and content validity as well as the reliability of the research tool were confirmed. The result of the structural equation modeling approach showed the effect of abstract norms on behavioral intention, and the effect of this variable on the behavior of optimal management of agricultural water consumption.