Analysis of the role of brand-based human resources on organizational silence with the mediating role of human resource productivity among municipal employees

In recent years, the concept of human resource productivity has become very important among researchers in the field of management and has been the basis for solving and interpreting many human resource issues in organizations. It is obvious that studying this phenomenon could be important to the development of the concept have an important effect. The aim of this study was to investigation The relationship between Human resources branding and organizational silence With organizational citizenship behavior. This is a applied and descriptive study and has been performed by survey method. The research population is municipal staff Shahindej and Miyandoab city. Given that the study population (N = 138) of the study was limited to municipal staff Shahindej and Miyandoab The sample is considered Society and simple sampling methods were used. The data was provided by a questionnaire, which was structured according to the research questions. The questionnaire based on Likert spectrum was used in order to collect information. Structural equations’ modeling was used to analyze research data with Smart-PLS software. Findings showed that there is a significant relationship between brand-based human resources, organizational silence and human resource productivity.