A Model of Factors Affecting the Behavioral Intentions of Premier League Football Fans Using Grounded Theory

This research is to develope a model of factors affecting the behavioral intentions of Premier League Football fans. So, this research has been done through qualitative method and using the Grounded Theory. Targeted sampling was performed with 20 sports management professors, marketing experts and athletes and to the extent of theoretical saturation. The analysis of the data from the interviews was coded in three stages in accordance with the research strategy. Content analysis, coding, and Delphi technique were used to analyze the data. The results showed that the proposed model and model of research on the factors affecting the behavioral intentions of Premier League Football fans consists of 38 pivotal categories, which is a combination of about 218 basic concepts. Using the Delphi technique, the indicators were screened and 34 indicators were obtained. Accordingly, the behavioral intentions of fans in football as a central category were based on the 5 causal conditions of fan communication management, support conditions, club conditions, stadium conditions and security factors and through management strategies, fans' currency, periodic and continuous fan support, adaptation of watches and training with fan demands