Social Marketing Strategy in Preventing Smuggling of Goods

One of the effective strategies that can play a significant role in preventing the smuggling of goods and leading society to economic and social development and sustainability is the social marketing strategy. Numerous findings emphasize the effectiveness of the social marketing approach in solving social problems. On the other hand, statistical estimates of the volume of smuggling discoveries show that in recent years, smuggling discoveries have experienced a growing trend and destructive effects on economic health, production, employment, social, economic and psychological security of society and weakening cultural patterns instead. It is necessary to fight against this undesirable phenomenon. This article aims to introduce social marketing as a useful approach in behavior change-oriented policy, to explain its relationship with the prevention of smuggling of goods.

The present study is considered as an applied research and was conducted by descriptive-analytical method using library resources.
Results and

The findings show that the use of social marketing is one of the appropriate and very effective strategies for voluntary change of behavior in different groups of society and by benefiting from social marketing strategies and through the development, implementation and evaluation of marketing mix. Socially, by creating value, the behavioral tendencies of the target community can be changed and the smuggling of goods can be prevented. Therefore, it is necessary for senior managers of organizations to pay more attention to the irreplaceable role of social marketing