The Interactive Approach in the use of management control systems in Iranian state-owned companies

The main purpose of this study is to investigate the relationship between interactive and diagnostic approach in the use of management control systems with the acceptance of new management accounting activities and its impact on the success of these activities in Iranian state-owned companies. The statistical population in the present study is all financial experts and heads of industrial accounting in Iranian state-owned companies. In this study, the views of 15 financial experts and heads of industrial accounting in Iranian state-owned companies have been used, and in a small number of employees of Iranian state-owned companies, about 384 people were considered as available sample. The interview was used to collect research data in the qualitative part and a questionnaire was used in the quantitative part. In this research, Delphi technique, hierarchical analysis and interpretive structural modeling have been used to identify and design the pattern of index relations. Qualitative data analysis in this study was performed by theme analysis method. MAXQDA software was used for qualitative content analysis. Also, in a small part, structural equation modeling methods, ie partial least squares (PLS) method were used to test the measurement model and research hypotheses. According to the results, 17 identified criteria were evaluated and approved based on the opinion of experts. Based on the results, the proposed model was analyzed as a structural equation model and it was shown that the proposed model has a fit and is quantitatively approved. Finally, it can be concluded that in order to maintain a competitive advantage, organizations must adapt to changes in external accounting, such as competitors, customers, government and changing laws, as well as internal sources such as cost reduction and quality improvement; It can help managers make the right decisions to make the business environment more dynamic.