Investigating the role of adjustment strategies in companies affected by sanctionsCase study: Russia

The probability of the effectiveness of sanctions increases not only because of their severity for the economy of the target country, but also the performance of adherence to their principles by the companies of the sending countries. Avoiding sanctions and increasing investment in the target country will reduce the impact of these restrictive measures. This article will show how certain types of strategies affect the effectiveness of sanctions and what factors determine the choice of behavior. An online survey of 127 responses from Russian companies and stores concluded that while administrative responsibilities are more compatible with sanctions, dependence on markets and intangible assets in the country is the target of strategies that challenge sanctions policies. The EU-Russia sanctions dispute also encourages European companies to increase their involvement in Russia. This study provides a new understanding of national policy in the context of sanctions, and the use of its points can open a new window to the strategic thinking of senior managers active at the organizational and national levels.