Explaining the role of virtual social networks on the economic behavior of Tehran women in the post-sanctions period with emphasis on the feminization of the home economy

According to Thomas and Zananiki, attitudes are separate mental processes that determine the actual and potential responses of each person in the social world. This study seeks to analyze the effects of cyberspace on the economic behaviors of Tehran women in the post-sanctions period, using the theories of cyberspace and economic behavior. The type of this research is applied and the main method is survey. The statistical population consists of women over 20 years old in Tehran and were selected and studied by cluster sampling method. The data collection tool was a questionnaire. The reliability of the data collection tool was done with Cronbach's alpha coefficient and content validity (expert validity) was done through CVR index or Lauche coefficient. The results show that economic behavior, which is a dependent variable and has the dimensions of economic orientation, economic action and economic cognition, has been moderately downward. The relationship between cyberspace usage and economic behavior, economic action, economic orientation has been significant and the hypothesis is confirmed, but the relationship between cyberspace usage and economic knowledge is not significant and the hypothesis is not confirmed. The number of visits to blogs, forums and wikis have a direct impact on economic behavior. The number of visits to blogs, microblogs and forums have a direct impact on economic performance.