Persuasive speech action on Instagram social network in users' political participation (Case study: February 2020elections)

Instagram, with its unlimited freedom and interactivity, has become the most important tool for political participation in Iran's elections. In this article, with the approach of persuasive verbal action of election materials and related issues in this platform, the effectiveness of its election participation has been evaluated. For this purpose, a qualitative method has been done by examining the Instagram contents of the 2020 elections in two principled political spectrums [Fars , Rasaei, Bahar and Yaminpour] and reformists [Ali Nejad, Zibakalam and Tajzadeh] with Atlas TI. For persuasive speech, John Searle uses five affirmative, requesting, expressive, declarative, and obligatory actions, which are the most important persuasive tools in electoral participation. In addition to not entering the election debate on Instagram, the fundamentalist spectrum has used only three actions of request, announcement and expression, and there is no commitment action that indicates a serious involvement in the election to improve the lives of voters. In the area of negative participation, reformist influencers have used four persuasive actions: expressive, declarative, affirmative, and request, which are consistent with the goals of negative participation. The first conclusion is that there is no trace of positive electoral participation [persuasive persuasive speech] in the Instagram content examined by the two political spectrums. The second result of political participation in this article is divided into two categories, negative and positive. The gray layer or passive ones whose criterion is not to vote in this work is known as negative political participation with the characteristic of conscious non-voting.