Survey Evaluation of AIDS Prevention Awareness Campaign Use of Kirkpatrick Model

AIDS is a pandemic and a health challenge in the world and all the people of society are at risk of this health problem. Awareness Campaign has become increasingly used in recent years and aims to convey persuasive messages to perform specific behaviors in the target group. The aim of this research was to determine the effectiveness of AIDS prevention and awareness campaign in students through the use of Kirkpatrick’s Evaluation Model.

the cross-sectional study was conducted in border areas of the Sarvabad City in 2018. A total of 564 students in high school were randomly selected. This research was based on Kirkpatrick model. This model considers the effectiveness of training programs in four levels, reaction, learning, behavior and results. Required data were collected by a questionnaire based Kirkpatrick model. Media used in this campaign included: banner, pamphlet, videos and training by health experts. Data were analyzed using SPSS software version 20.

The most attractive media used in awareness campaign for participants were training provided by health professionals (speech and Q&A session) and educational videos, pamphlets and banners, respectively. Awareness and behavior of students significantly increased after the campaign by 51.6% and 25.6%, respectively (P≤0. 00).

Kirkpatrick model was effective and can be used to evaluate awareness campaign, because this model shows the changes well that caused by training in reaction, learning and behavior. Therefore effectiveness evaluation in the all subjects needed to be improved through implementation of optimizing training design.