Investigating the effect of personality dimensions on customer-oriented behavior with the mediating role of job experience and organizational commitment

The aim of this study was to investigate the effect of personality dimensions on customer-oriented behavior with the mediating role of job experience and organizational commitment among the staff of Khorasan Science and Technology Park. In this study, a questionnaire with 37 questions on a 5-point Likert scale was used. This research is applied in terms of purpose. The sample size was determined using Cochran's formula with a sample size of 93 people were selected by simple random sampling. The structural equation modeling (SEM) technique was used to analyze the data in this study. The results of this study showed that the more the organization pays attention to the personality traits of individuals and provides an environment in which people feel more committed and committed to the organization, can pave the way for better employee performance and thus higher productivity in the organization. Provided. Also, in order to increase productivity and identify the personality traits of individuals, the workforce should be periodically employed in different departments so that their personality traits are reflected objectively and the most appropriate department and service for each employee is identified. . Job turnover can be a good step in this direction.