Provide smart tourism model in the sports industry with the foundation data approach

Due to the lack of sufficient infrastructure to create smart tourism and poor planning for the use of technology in the tourism industry, Iran has serious problems in this area. Therefore, the purpose of this research is to design a smart tourism model in the sports industry. This research is based on the collection of exploratory information and based on the purpose of the type of basic research and has been done using the data theory of the foundation. The data collection tool was a semi-structured in-depth interview. The participating community consisted of university professors who were familiar with the subject of tourism as well as tourism managers and the method of purposeful sampling with a snowball technique was used. The collected data were analyzed using open, axial, and selective coding, and the final pattern was extracted. The final model consists of a set of central categories, causal conditions, necessary contexts, intervening variables, strategies, and consequences of smart tourism for the sports industry. In general, it can be said that the use of digital tools will bring countless benefits to businesses and activists in the sports tourism industry. Including the development of tourism to reduce reliance on oil and exit the mono-product economy. Also, the sports tourism industry with its unique value chain, on the one hand, is faced with digitally transformed tourists and on the other hand with basic spaces such as the origin of travel, travel route, tourist destination, and its external environment.