The Importance and Management of Public Opinion from Imam Ali’s Perspective

Public opinion creates sociopolitical events and movements. So, it is recommended to governors that, before undertaking any policy, make every necessity ready in society and make it in such a way that policy works well. The ground for policies to be successful is public opinion. Imam Ali’s governing method is full of lessons one can have as a good case and example to consider. Therefore, the study tried to explore the way of managing public opinions in the Imam Ali’s words. It sought to answer, using a descriptive and analytical method, what opinions Imam Ali had and what he recommended for managing and leading public opinion. The study showed that he emphasizes in his speeches and orders to his governors to try to attract people’s attention and make them satisfied. He wants them to manage public opinion taking such strategies as presence among people and listening to them, being kind and tolerant in facing with people, trust in people, and forgiving their mistakes.