The Impact of Social Change on One Hundred Years of Contemporary Iranian Graphics Based on Guy Rocher’s Theory of Social Change

The Impact of Social Change on One Hundred Years of Contemporary Iranian Graphics(According to the theory of social change Guy Roch Freemwork)Throughout the human biosocial period, the impact of social change has always been seen and reputable sociologists from all over the world have dealt with it and considered criteria such as learning, effectiveness, occurrence in a certain time frame and continuity. It is "Gay Roche" who enumerates the threefold process such as: factors, conditions and agents of change for the formation of social change. Graphics, as a living art stream, has not been free from the influence of social change in the position of representing the surrounding phenomena. This study, which aims to identify the social changes affecting one hundred years of contemporary graphics according to Roche's theory of social change, has explored the most important events affected by social changes in contemporary Iranian graphics. Considering the threefold process of "Roche" theory of social change, the main issue of this research is what are the social factors affecting one hundred years of contemporary Iranian graphics and how the changed conditions are affected by these factors and also who are the agents of this change? The present study, with a qualitative approach, examines the phenomena, events and important changes in Iranian graphics in various library sources and databases and describes and analyzes its results in a quasi-statistical manner. Based on the findings of this study, the three main factors of social change affecting one hundred years of contemporary Iranian graphics, modernization and modernization of the first Pahlavi period, the Islamic Revolution and the introduction of web-based digital technologies. The changed conditions are influenced by these three factors, respectively, the gradual change of visual taste from traditional to modern, more reference to the Iranian-Islamic visual culture and also the formation of paperless graphics lately. The first and third factors have been mainly dependent on global conditions.