Examining the Nowruz Statements of the Supreme Leader Based on the Content Analysis Method (2015-2020)

The purpose of this article is to analyze the quantitative and qualitative content of the Nowruz speeches and speeches of the Supreme Leader of Iran between 2015-2020 in order to identify the basic problems of the country and provide solutions to solve them.

The method used in the research is a combined approach of quantitative and qualitative content analysis. Unit of analysis was the sentence and selection method were done by the whole number and purposeful sampling. In the next step, for data analysis, by Glaser and Strauss method, many sentences and the most commonly used words are coded and described as "semantic units" and finally the desired meanings are discovered and interpreted.

The research findings show that in the five years, along with other issues and topics related to cultural, political, and foreign policy areas, the main focus of the Supreme Leader's discussions (according to the meanings and strategies derived from the speech) at the beginning of each year has always been economic issues.

Considering the frequency and intensity of words related to the field of economy in the Supreme Leader's Nowruz speeches during 2015-2020, it can be concluded that economic issues are at the forefront of the country's problems. Therefore, attention to the foundations of the domestic economy, economic localization, and economic intelligence are among the strategies to deal with economic sanctions that should be considered in long-term policies and macro goals of the country.