The relationship between using Instagram and managing the body of women in Tehran

The aim of this study was to invesƟgate the relaƟonship between the amount and type of use of Instagram social network and body management of female users. The theoreƟcal framework of this research is a combinaƟon of Giddens' body management theory in body management and the use of saƟsfacƟon and saƟsfacƟon theory. The method of this research is staƟsƟcal and the staƟsƟcal populaƟon is (Instagram) female users aged 19 to 45 years living in Tehran and the sample size is 407 according to Fadi rule. A quesƟonnaire was used to collect informaƟon and SPSS soŌware was used to analyze the data. Findings show that four-fiŌhs (81%) of respondents pay liƩle aƩenƟon to their body management. Among the four methods of body management, the most aƩenƟon is paid to sports acƟviƟes and the least to cosmeƟc surgery. Using cosmeƟcs and following a diet are the third and fourth opƟons. The average use of Instagram among respondents is 112 minutes per day and the number of visits to it is 9 Ɵmes. The most common use is for liking and commenƟng. Findings show that the use of Instagram to a very weak extent has led users to pay aƩenƟon to their body management. Among the four methods of body management, with the increase in the use of Instagram, the acƟvity of sports and the use of users' cosmeƟcs (to improve their body management) have been slightly increased. There was also no significant correlaƟon between using Instagram and cosmeƟc surgery and diet.