Consequences of Continuity in Sports and Health Jobs (Psychological, Social and Sports Factors) in Iran

Sports businesses are businesses that have been created to provide sports facilities and equipment or provide sports services. Procurement of sports equipment and supplies, wages of manpower working in sports affairs, maintenance, and repair costs of sports equipment, the establishment of various sports clubs, etc. require that a part of the financial resources of any society to these Items be assigned. An extensive volume of financial exchanges in the sports industry, lifestyle changes, and people's leisure time; Expanding national, regional, continental, global events; Professional sports, championships, etc. provide all the countless opportunities for sports entrepreneurs. At present, healthy sports and recreation in developed countries is considered as an important industry and an influential factor in the growth of the national economy and is one of the most lucrative industries of the 21st century. The success of small and medium-sized businesses has significant effects on the social, economic, and cultural dimensions of each country. Most researchers agree on the economic development of the business and state its economic importance before anything else. As the business environment becomes more competitive, the chances of random business success in this area decrease. Therefore, it is necessary to study the causes and factors of the success of existing businesses, and based on this information, a suitable path for business success should be selected. The use of traditional methods, lack of capital, inadequate technology, and internal constraints can cause even some businesses to close. Competitive business environments face many challenges for owners and managers in this field. Managers of these businesses must, on the one hand, have the ability to compete and develop, and on the other hand, avoid incurring additional costs. The inconsistency of sports businesses indicates problems in the field of sustainability in sports, sports entrepreneurship, and sports programs. As in Iran, the failure of sports businesses is seen. Although the sports industry is one of the booming economic areas, however, in our country, due to the lack of coherent programs and comprehensive attitude, poor communication and lack of appropriate processes, have caused limitations in the growth and development of the sports industry. One of the ways that entrepreneurs in the field of sports businesses, like entrepreneurs in other businesses, remain competitive and achieve their performance by creating value and creating sustainable wealth, is to pay attention to a concept. It is relatively new under the heading of business continuity. Therefore, considering the importance of sustainability in sports businesses in the economy and society, as well as considering the research conducted in this field, which further examines the consequences of sustainability in sports businesses from the perspective of experts, policymakers, and experts. This study tries to focus on the consequences of continuity in sports businesses by focusing on sports business activists, especially from the point of view of this active group and involved with different challenges with sports business in order to be able to benefits for the benefit of sports business activists, entrepreneurs and private sector investors in the field of sports business and ultimately provide success and continuity in their activities and on the other hand the results of the present study can be developed the concept and importance of business continuity in the sports industry as a new and independent concept to help significantly, and in general, what will be the consequences of this continuity in sports businesses?

The aim of this study was to analyze the consequences of continuity in sports businesses based on the opinions of sports business activists, elites, and university professors. This research leads to an increase in existing knowledge on the subject. It was therefore developmental research, and since the research results are applicable to business management, it was therefore applied research. Because this research was new and qualitative, data-driven methods and qualitative analysis were used to achieve the objectives of the research. In this study, the statistical population includes faculty members of schools of entrepreneurship management across the country, faculty members of schools of physical education and sports sciences with entrepreneurship, marketing, and business management, and Ph.D. graduates in sports management with research background And worked in the field of sports businesses, faculty members of marketing schools, and finally entrepreneurs and activists in the field of sports businesses. The Snowball sampling method was used to select the research sample. The sample size was determined during the research process. To collect data, interviews were conducted and continued until theoretical saturation was achieved. In the interview phase, semi-structured interviews were conducted with the mentioned elites, which after 21 interviews, the concepts were repeated and confirmed, and the researcher reached theoretical saturation. For qualitative analysis of interviews by the grounded theory method, after collecting data, the codes extracted from the interview were examined and different stages of analysis were performed to answer the questions.

In this study, a qualitative method has been used. In this study, 21 specialists were interviewed and the frequency study showed that in terms of gender, the number of men is 19 and the number of women is 2, and in terms of education, there are 7 undergraduates, 6 masters, and 6 doctoral students. 21 were university faculty members and 13 were entrepreneurs in the field of sports businesses. The interview began with questions about continuity in the sports business, and the remaining questions were asked according to the interviewee. All interviews were recorded and analyzed and then used in the study. Findings showed that the consequences of continuity in sports businesses are social components, psychological, and sports consequences.

In general, sports jobs due to the social nature and broad dimensions of the sports industry will have countless consequences for the country. Directly, it will increase employment and due to the invigorating nature of this field, self-continuation in this industry will increase the efficiency and effectiveness of more people in the community due to the increase and variety of services and products available due to the continuation of sports businesses. The social consequences of this sector in sports will be an increase in social presence and participation, increased vitality in society, improving the level and quality of health for all segments of society, both activists in this field and recipients of various sports services and products.