Providing a model of investment ethics for managers in the financial crisis with a qualitative approach

The present study aims to provide a model of managers' investment ethics in the financial crisis with a qualitative approach. This research is applied in terms of purpose and has been done with an exploratory approach and a qualitative research design. Participants consisted of 9 academic experts and financial experts who were selected using a purposive method. Data were collected using semi-structured interviews that continued until theoretical saturation. The interviews were analyzed using the theme analysis method and using Maxiquida software. The results showed that 5 main categories, 31 sub-categories and 74 open codes were obtained from the interview. According to the findings, the model of investment ethics of managers in the financial crisis includes five main categories of ethical personality, ethical market, ethical norms, ethical motivations and ethical requirements in investing. It was also found that the category of the existence of rules (subcategory of ethical requirements) had the most repetition in interviews. Also, the categories of society values and social norms (sub-categories of moral norms) were the most frequent in the interviews.