Survey the Financing of Sports Startups

Startups are faced many challenges. One of the most important of these challenges is the ability to finance and launch sports startups today. The purpose of this study was to survey the financing of sports startups. The method of the present study is descriptive-survey. The statistical population included all experts in sports startups and sports finance. The sample number is 221 people  who were selected by random sampling method. The validity of the questionnaire was confirmed using content validity method and the reliability of the questionnaire was confirmed using Cronbach's alpha test. To identify the factors, exploratory factor analysis to investigate the relationship between variables, path analysis method was used in Smart PLS structural equation modeling software. The results showed that the market capacities of startups and the environmental support network of startups have a significant impact on the financing performance of startups. Startups’ business capabilities have a significant impact on startups' financial management efficiency and startups’ financial management efficiency on startups' financing performance. However, the market capacities of startups and the environmental support network of startups do not have a significant effect on the efficiency of startup financial management.  In addition, the efficiency of startup financial management as an intermediary variable has a significant effect on startup financing performance. Considering that the market capacities of sports start-ups, including the structural capacities of the market and the culture of customers, were introduced, it is suggested that the marketing plans of start-up companies be made to build market capacity in order to provide more financial support. In addition, considering the efficiency of financial management of sports startups, including the capabilities of the financial system and financial strategy of startups, it is suggested that financial management programs as well as financial management literacy training be included in the agenda of startup companies in sports.