The Role of Advertising through Modern Visual Media in the Development of Tourism in the Qajari Gardens of Shiraz

the development of which, the use of advertising methods in modern visual media is a suitable tool. In this article, with the aim of explaining the role of advertising on tourism in Qajar gardens of Shiraz, researchers have sought to obtain research questions on what are the effective components in advertising, prioritizing new visual media and providing appropriate advertising solutions. In order to do this article in the theoretical foundations section based on the study of written works and articles, most of the information has been obtained through field research with direct reference and distribution of questionnaires and interviews. The statistical sample of this article consists of 384 domestic tourists from the gardens to answer the questionnaire, 7 experts for the interview and 30 experts to answer the questionnaire. It is worth mentioning that this research was conducted in 2019. Findings show that among the most effective components of garden advertising are the extent to which media can be used and the extent to which tourists interact with the media are provided, which are more important and play a more effective role. New media, in order of priority are Instagram, TV, websites, location symbols, environmental graphics, Telegram, Apparatus, YouTube, Twitter and Facebook. Among the most important and appropriate solutions are strengthening the knowledge of people's tastes, using graphic design expert groups, providing interactive advertisements, forming advertising campaigns, performing live music and using three-dimensional lighting, which are more important, respectively.