The effectiveness of neural financial model based on testosterone measurement on the attitude and decision of investors in Tehran Stock Exchange

The purpose of this study is to determine the effectiveness of testosterone on the decisions and attitudes of investors. The research method is experimental with pre-test-post-test design with control group. The statistical population includes all accounting students of the Islamic Azad University of Tehran who have worked in the stock market for one year. Then, available at Azad University of Tehran, Markaz and Damavand Branches were selected as a sample and after screening, 80 people were selected as a sample and randomly assigned to two groups of 40 (experimental and control). Testosterone was injected for the experimental group and placebo for the control group. The instrument used by the researcher was the validity of a formal and content questionnaire and Cronbach's alpha test was used for reliability. Finally, the data were analyzed by covariance test. The results showed the effect of testosterone on investor decisions and attitudes.