Discourse analysis of eco-centric commercials(Case study: Easy Peak, Papia, Koala Crystal, Airyplast)

Advertisements are one of the forms of messages that advertisers advertise and sell their product through linguistic and visual constructions. This descriptive-analytical study has explained and analyzed four ads that have a direct impact on the environment. The reason for choosing these four ads, apart from the canvas discussion and the effects they have on it, is their repetition in the radio and television media. The need for rethinking in advertisements, taking into account the consequences and consequences that they have on the environment, constitutes the necessity of conducting this research. The results of this study indicate that the above-mentioned advertisements in the form of language and images help to construct a consumerist discourse. Advertisers seek to sell their product without considering the full aspects of it. With the exception of the "Crystal Koala" ad, which is both in terms of language and in terms of image and animation, which has been one of the concerns of the environment, other ads not only do not help the environment. But in various ways, endanger nature and the environment.