Identification of public relations components of physical education managers of Islamic Azad universities based on fuzzy Delphi method

The aim of the present study was to identify the factors affecting the public relations of physical education managers in terms of experts using fuzzy Delphi method and approval. It was done based on the opinion of sports managers. This research is applied in terms of purpose, which was done to achieve the desired goals in two independent and consecutive stages. In the first stage, according to the opinion of 20 experts in sports management and the use of two-stage fuzzy Delphi method, the research indicators were identified and in the second stage, these indicators were given to 95 university physical education managers in the form of a 5-choice Likert questionnaire. Were placed. The sampling method was available in this study and the second stage questionnaires were analyzed using SPSS.v22 and AMOS software. The results of the confirmatory factor analysis in the second stage of the research showed that 7 components of public relations of managers: media relations, social relations, financial support, cultural events and events, internal and external relations, research affairs and consulting affairs from Theoretically and practically, they are approved as components of public relations by managers. The results of this study, based on seven factors affecting public relations, suggest that in evaluating the public relations of physical education managers, multiple and multifaceted indicators should be considered and a comprehensive approach should be used for this purpose