Investigating the role of social capital on the formation of desirable behaviors of football spectators with emphasis on the presence of women in sports stadiums

The purpose of the research was to investigate the role of social capital in shaping the desirable behaviors of football spectators by emphasizing the presence of women in sports stadiums. The research was carried out in accordance with the method of collecting data from a mixed exploratory sequence. Data collection tools in the qualitative stage are semi-structured interviews. The statistical sample consisted of 23 people from male and female sports spectators and members of the Fans' Association, spectator leaders in stadiums, professional athletes, coaches, sports managers, psychologists and sports sociologists, and sports media professionals. The research samples were selected by targeted sampling method and snowball method. In the qualitative stage, the data were analyzed by coding method in three stages: open, central and selective. The findings included 63 categories in open coding, in axial coding in the form of 10 classification concepts. In the selection coding stage, the components of social capital have been modeled, which have influenced the formation of desirable behaviors of football spectators. In the quantitative phase, the sample consisted of 200 individuals randomly selected. Exploratory and confirmatory factor analysis was used using 20 Spss and AMOS software to evaluate the research model. The results of the research model showed that according to the Goodness Fitness Index (GFI), 0.913 The model developed in the field of the role of social capital on the formation of desirable behaviors of football spectators with emphasis on the presence of women in sports stadiums has the desired quality.