Investigating the effect of investor control on the performance of startups with the role of moderator of expertise and experience

Creating a new business is a process that is fraught with problems and failures. In addition, the cognitive orientation of potential entrepreneurs has a significant impact on their desire to continue entrepreneurial activity in the face of these problems. The purpose of this study is to investigate the effect of investor control on the performance of startups with a moderating role of expertise and experience. The present study is a survey in terms of the classification of descriptive research. The data collection tool is a questionnaire. The statistical population consists of managers of startups in the field of organizational services. In this study, based on the Cochrane pheromone, a sample of 168 investors, founders and managers of startups participating and non-participating in the conference of startups in 1997 and active in various fields, have been selected. According to the purpose of the research, the hypotheses have been tested from the structural equation model through Smart.PLS software. The results showed that startup characteristics affect the investor control relationship on startup performance. Investor control affects the performance of startups. Startup characteristics affect the investor control relationship on the performance of startups. Investor experience and investor expertise moderate the relationship between investor control over startup performance. Economic conditions have moderated the relationship between startup characteristics over investor control.