The Effect of Mass Media on Organizational Health by Designing and Compiling a Suitable Pattern, Case Study: Ilam Universities

This study mainly aims at designing and developing the pattern of mass media effect on organizational health at Ilam universities.The statistical population includes reporters and experts of Ilam universities. Regarding theoretical saturation level, this study selected 15 experts for interview by using purposive and snowball sampling methods. Considering its aim, this is an applied research and considering its data collection method, it is considered a qualitative research. This study used semi-structured interviews for identification of effective factors in order to design and develop the model of mass media effect on organizational health at Ilam universities. This study was analyzed by Theme Analysis. The findings demonstrated that 68 indexes were considered for identification of the efficiency required for selection of main categories for designing and developing the model of mass media effect on organizational health at Ilam universities including 21 components (trust, media validity, media reliability, audience loyalty dimensions, principles for improvement of news organization function, development of audience-oriented work groups, news imperialism, media news filers, promotionalimperialism, communication marketing principles, professional ethics in reporting, the news organizations tasks, methods for improvement of social responsibilities, strategies for improvement of social responsibilities in media,institutional unity, manager influence, thoughtfulness, structuring, resource support, morale, scientific emphasis), 7 dimensions (strengthening the media validity and reliability; audience royalty to news organization;media imperialism; media professional ethic boosting; organizational level; office level; technical level) and 2 variables (mass media; organizational health). findings show that there are a relationship and afeects of mass media on organizational health indexes.