Semantic Retrieval of the Concept of Apartment Culture in the Holy City of Mashhad

The aim of the present study is to retrieve and analyze the meanings of the concept of the culture of apartment from the perspective of the residents of apartments. For this purpose, qualitative research method (descriptive-analytical) has been used. The study population is apartment residents in areas 2 and 9 in Mashhad. The sample size of the study is 21 apartment residents based on theoretical saturation, followed by purposive sampling. Research data collection tools, interviews and semi-structured interviews have been selected. Maxqda software has been used to analyze the data. The research data has been analyzed by thematic analysis. The findings of the present study show that the categories (constructive social relations, social trust, social participation, cultural diversity, new lifestyle), including indicators and criteria are defined by residents in the form of apartment culture and have the greatest impact on the behavior of individuals in collective living environments. As a result, if residents act in both functional and structural dimensions based on accepted Iranian-Islamic values and norms, the improvement of culture in collective life and institutionalizing it in the interactions of daily life to change behavioral habits of residents, will be provided.