Tourism Advertising in the Second Pahlavi Period (1941-1979)

The purpose of this study is to investigate the position of tourism organization advertising in development plans (the third plan to the sixth one) and to identify the tools that the Pahlavi government employed to advertise  tourism.

Method and Research Design: 

Research method is historical analysis; so archival records and administrative correspondence were described and analyzed.

The results of this study show that, despite the various tourist attractions of Iran, the political policy of the Second Pahlavi government was less focused on advertising to attract tourists till the mid-1940s. This was because the government believed that before taking any action, facilities needed to welcome tourists must be provided in the country.  As a result, tourism publications and advertisements were taken into account after organizing and implementing development plans, roads expansion, tourism facilities, and training services. Tourist guidebooks, brochures in different languages, road and highways maps, posters and postcards of the country's historical monuments, together with videos and photos of the country's tourism hubs, as well as domestic and foreign exhibitions were all employed. Inviting journalists and cultural individuals from other countries added to the different ways and means of advertising the tourism industry in the Second Pahlavi period.