Explaining the optimal model of ecotourism resorts in the process of achieving rural sustainable development (Case study: Moran section of Garmi county of Ardabil province)

Tourism businesses in rural areas is one of the important principles and strategies of rural development. Ecotourism resorts, as one of the most important rural tourism businesses, have a high impact on rural development. Identifying and explaining the effects of ecotourism resorts on rural development is one of the challenging issues between researchers and managers. The villages of Moran district in Garmi city are among the important ecotourism and border tourism spaces of the province. The main purpose of this study is to analyze the effects of ecotourism resorts Moran rural development and identify the prevailing thought patterns in order to provide strategies for the development of ecotourism resorts and finally, provide an optimal model of ecotourism resorts based on sustainable rural development. the necessary data were collected through field and library methods. The statistical sample in the impact analysis section of the accommodation includes 70 experts including managers, researchers and business owners and in the strategy presentation section includes a combination of 70 experts including rural participants and experts outside the village, identified through the Cochran's formula. Statistical tests were used to analyze the effects of accommodation and meta-SWOT model was used in the formulation of strategies. The results shows suitable ecolodges impacts in rural development, optimal model in the rural development has presented. The most important components of this model are ecotourism routing, ecotourism clusters, business exchanges, blue ocean strategy, product-market adaptation, architecture. Participatory and hybrid is linking with the facilitator, manipulating the stimulus and changing the rules.